For brands, labels & independent designers
Flence is the B2B2C fashion platform where independent designers, emerging labels and design houses sell direct to shoppers, run their own online shop, present collections to professional buyers, find makers and hire the creative team behind every launch — all from one free account.
List a piece once and it can work for you across three connected sales channels: a D2C marketplace for reach, your own shop for conversion, and a private showroom for wholesale.
Channel 1 · D2C marketplace
The Flence Shop is the online marketplace for independent fashion designers, emerging labels and unique design houses. Shoppers come here to find their next piece — handmade clothing, artisan jewellery, made-to-order accessories, limited editions and designer pieces you won't find in department stores. It is the channel with the most visibility: every listing is indexed for search engines in six languages, surfaced on Google Shopping and featured across categories, so your brand awareness grows directly with a fast-growing audience of conscious consumers who choose emerging talent over mass-market luxury.
2Channel 2 · Your own shop
At first setup you choose a unique URL (flence.com/yourbrand) that becomes your personal shop and brand website. It is not a secondary window: your individual shop is what organically grows your presence online, ranking your brand name, collections and pieces on their own. Away from the noise of a marketplace, it gives you the flexibility to present special pieces, exclusive drops, one-of-a-kind and made-to-order items as a curated e-store for talented designers, alternative labels and exclusive emerging brands — with no website builder, hosting or plugins to pay for.
3Channel 3 · Private showroom
Setting up your shop automatically creates your Digital Showroom: a wholesale space visible to professional buyers, retailers, boutiques, concept stores, distributors and fashion scouts. Here deals are private and negotiations are free — 0% fees and 0% commission for both sides. Flence gives you the space and the tools to reach stockists and grow your label faster.
Every channel you need to grow, working together — without paying for access.
Publish collections, lookbooks, campaigns and behind-the-scenes in a fashion portfolio built for search. Each project credits your team and links straight to the pieces, so storytelling turns into sales and stockist enquiries.
One listing, three channels: the D2C marketplace, your individual brand shop and the wholesale Digital Showroom. Sell ready-to-wear, made-to-order, price-on-request and limited editions, with integrated checkout, shipping and returns — and manage it all from one dashboard.
Validate demand and pre-sell capsules before production, with backers who become your first ambassadors.
Source manufacturers, artisans and material suppliers in the B2B Marketplace, with low MOQs and transparent quotes.
Photographers, stylists, models, MUAs, pattern makers and PR — briefed, booked and paid securely through Flence.
Your brand page, shop and products are automatically optimised for search engines and AI assistants: structured product data, Google Shopping feed, multilingual pages in English, Italian, French, Spanish, German and Japanese, and AI-assisted titles and tags — so shoppers, buyers and AI search find your label.
Share a tech pack with a pattern maker, sample with an artisan, shoot the lookbook with your creative team, launch in the D2C marketplace and your own shop, then open the collection to buyers in the Digital Showroom. Every step strengthens the next — and every collaborator brings new reach.
Everything a growing label needs, free in every account.
Specs, measurements, materials and BOMs shared with makers.
Concepts approved together, turned into quoted presentations.
Sampling, production and delivery dates on one timeline.
Wholesale presentation for professional buyers — free, 0% commission.
Materials, manufacturing and creative services, with secure quotes.
Collaboration agreements, NDAs and usage rights in minutes.
The Digital Showroom is where professional buyers and brands meet to scout, negotiate and trade wholesale — completely free, with no fee or commission for either side. The B2B Marketplace is where goods and services are supplied and traded to create collections (materials, manufacturing, production) or to hire creatives for brand services; marketplace transactions carry a platform fee as set out in the Terms of Service.
Yes. Your brand profile, individual shop, Digital Showroom and tools are free with no card and no commitment. Showroom deals carry no fee or commission; fees apply only to D2C sales and B2B Marketplace transactions processed on Flence (T&C apply). Membership is optional.
The D2C marketplace gives you maximum reach among shoppers browsing many independent labels; your individual shop at your own URL is your curated brand store, ideal for exclusive and special pieces, and it grows your brand's organic search presence. The same listing can appear in both.
Absolutely — that's the point. Flence is B2B2C: your marketplace listings, individual shop, crowdfunding and wholesale showroom live side by side and reinforce each other.
Independent boutiques, concept stores, department-store and e-commerce buyers, distributors, agents and fashion scouts looking for new, alternative and emerging labels.
Join in two minutes, choose your URL and put your label in front of shoppers, buyers and creative partners.