Boutique design house specializing in bespoke luxury knitwear, architectural couture, and uncompromised ethics.
Looking Friday
@looking_friday
2013
Est.
Austin
USA
HQ
Looking Friday is an Austin-based design house redefining the possibilities of luxury knitwear. Led by Head Couturière Libby Tolm, the atelier transforms traditional crochet and knitting techniques into striking, sculptural couture. We design for the intentional client who seeks singular artistry and pieces that challenge traditional fashion norms. From dramatic, highly structured runway silhouettes to versatile bespoke commissions, every Looking Friday garment is a celebration of technical mastery and avant-garde design. We create for those who refuse to look like everyone else.
About
Looking Friday is an Austin-based design house redefining the possibilities of luxury knitwear. Led by Head Couturière Libby Tolm, the atelier transforms traditional crochet and knitting techniques into striking, sculptural couture. We design for the intentional client who seeks singular artistry and pieces that challenge traditional fashion norms. From dramatic, highly structured runway silhouettes to versatile bespoke commissions, every Looking Friday garment is a celebration of technical mastery and avant-garde design. We create for those who refuse to look like everyone else.
Our Story
True luxury cannot be rushed, mass-produced, or ethically compromised. Looking Friday was founded as an antidote to industry shortcuts, built on the belief that the medium is just as important as the final silhouette. We strictly refuse to use synthetic materials, like polyester, that harm the hands of the women who craft our garments. Instead, we partner with a tight-knit team of Texas artisans at Elite Knitting Studio, working exclusively with heritage yarns and Japanese silk. Our mission is to prove that high fashion can be fiercely ethical—elevating hand-made, generational labor to the highest standard of couture while protecting both people and the planet.
Collections
A sculptural exploration of texture and form. "The Dream" translates ethereal concepts into deeply grounded, hand-wrought luxury. Featuring intricate, generational crochet techniques and silk, this collection challenges traditional autumnal silhouettes with avant-garde construction and uncompromising artisanal mastery.
A distillation of the house’s core philosophy: pure craftsmanship without compromise. Stripping away the unnecessary, "The Essence" highlights the raw beauty of natural fibers and the meticulous, slow-fashion process of our Texas artisans. It is a meditation on light, movement, and structural elegance designed for the highly intentional client.
Certifications
Press & Media