Alessandra Bee
Freelance Fashion Designer helping emerging womenswear brands build clear, cohesive collections with a strong visual language
@alessandra_bee
About
Many independent fashion brands don’t struggle with creativity. They struggle with turning scattered ideas and references into a clear, cohesive collection. I help womenswear brands build collections with a strong visual language, from early concepts to sampling-ready development. With 15+ years in the industry, from fast fashion retail to freelance consulting, I’ve worked across full collection development cycles, from early concepts and range building to approved samples. I understand what factories need before a garment can be developed correctly. Founders usually come to me with references, Pinterest boards or early ideas, but are missing structure: cohesive silhouettes, balanced ranges, print direction, material consistency, and clear technical information for suppliers. This usually includes: • trend research & collection direction • moodboards & color palettes • design proposals aligned with your brand aesthetic • print and artwork development • collection and range development • sampling-ready tech packs • technical clarification for manufacturers The goal is always the same: building collections that feel intentional, cohesive, and ready to move into development with more clarity and fewer production issues. Remote collaboration worldwide. Best suited for emerging and independent brands.
Experience
Freelance Designer & Product Developer
STACKED STUDIO
November 2023 - Present
Collaborate with a fashion consultancy studio supporting multiple emerging brands. Trend research, flat sketches, and detailed technical packs are prepared as external product development support when additional technical capacity is required. This experience strengthened the ability to quickly adapt to different brand identities and development workflows.
Fashion Designer
Freelance Fashion Designer * Self-Employed
January 2017 - Present
Support independent fashion brands and startups in translating creative ideas into structured collections and sampling-ready documentation. Work sits between creative direction and technical development: references and moodboards are organized into coherent ranges, design proposals, graphics and clear tech packs manufacturers can follow for prototyping. The objective is to help brands approach sampling with clarity and reduce misunderstandings with suppliers.
Freelance Fashion Designer
Canova 31
January 2022 - March 2023
Developed women’s active collections within a consultancy project for an international fashion brand. Prepared color palettes, moodboards, design proposals, fashion illustrations, and technical documentation for sampling and prototype development. This experience strengthened the ability to translate a brand concept into a consistent collection while coordinating feedback from different teams involved in the development process.
Freelance Fashion Designer
Benetton Group
January 2017 - July 2022
Prepared technical sketches and visual materials for apparel collections within a large-scale retail design team. Supported the development of moodboards, presentations and layout materials used internally and for collection reviews. This experience strengthened visual communication skills and the ability to clearly present design concepts within a structured team environment.
Freelance Fashion Designer
Canova 31
January 2017 - March 2020
Developed monthly collections for an international manufacturing supplier in direct connection with factory teams. Design proposals and technical documentation were prepared during sampling to ensure styles were technically feasible before prototyping. Provided a practical understanding of factory expectations, timelines and common sampling issues.
Senior Fashion Designer
TALLY WEiJL
November 2015 - November 2016
Developed monthly outerwear collections within a fast-fashion environment alongside product managers. Product development was followed from concept to approved styles, including fittings and technical adjustments. Strengthened understanding of timelines, garment construction and commercial constraints.
Fashion Designer
C&A
August 2014 - November 2015
Designed outerwear and skirts while coordinating with manufacturers and suppliers. Fittings and technical adjustments were reviewed to ensure garments were manufacturable and cost-consistent. Worked closely with other design categories to maintain cohesion across the collection and ensure a coordinated product offering. Gained solid understanding of construction constraints and factory requirements.
Fashion Designer
OVS S.p.A. - Baby Angel
September 2007 - August 2014
Developed complete collections for Baby Angel [OVS in-house youth/teen line] from concept and moodboard to approved production styles. Structured full seasonal ranges, defined key items and prepared the technical information required for sampling within an established development workflow. This experience built a strong understanding of how to construct a coherent collection and translate design decisions into clear development instructions.
Education
Bachelor’s Degree in Fashion Design
Istituto MARANGONI
October 2003 - July 2007
Published Projects
WOMENSWEAR Collection
LOUNGEWEAR Collection
WOMENSWEAR STREETWEAR Collection
B2B Services & Products
Apparel Tech Pack Development for Fashion Brands
Price on request